Do you have marketing goals and sales goals?
Do you have networking goals?
We all know that goals are important however how well do we apply that knowledge?
If you don’t have networking goals, unfortunately you are in the majority.  Obviously you believe in the power of networking or you wouldn’t belong to Energy.

Why then wouldn’t you have written networking goals for your business?

Networking seems to be one of those things that many people do as a reaction to no or slow business.  It is rarely treated as an integral part of how to grow your business.

Without a goal, you have no way of measuring your results.

When setting networking goals, keep in mind that each goal you create should be SMART
Specific. Measureable. Attainable. Relevant and Timed with a deadline.

A recent study of 3000 people done at BNI.com asked participants  what percentage of their business came from word of mouth or referrals.
Fewer than 5% didn’t get any business from referrals.
More than 50% said they got 70% of their business from referrals.

Do you see the correlation between the importance of setting networking goals and obtaining business through networking?
Do you see yourself in the 5% or do you see yourself in the 50%?