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April 3rd - Email Etiquette |
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Email is a very powerful tool for networking and sales... But... No all of us use email as effectively as we should, myself included so here are some general guidelines for making your business emails more effective...
We are often unable to get a hold of someone through the phone, or want to provide examples or information to someone so they can reference them at a later time. Email allows you to slip a great deal of information into a short message which can be read by someone at their convenience which makes it a very powerful tool when you cannot reach someone by phone
Some tips include...
1. Use a descriptive subject line – Some people put “HI”, “HELLO”, or “QUESTION” in the subject line. Someone scanning a large email inbox is usually very busy and wants to see a subject line that’s descriptive or usefull to them as this makes them more likely to read your email
2. Keep it short, Again people are very busy so the more words you throw at them the less likely they are too read it or act upon it. Get to the point, keep it short and keep it simple...
3. Separate your topics by paragraph, most people will scan your email quickly or “snooze it” until later if they see a large black blob of letters flowing together on the page. In most cases they will keep coming back to your email when the reminder alert comes up and never actually read it until they get fed up and delete it so make your message clear and concise.
4. Keep it actionable, Try not to ramble on forever. Clearly state what you are writing about, why you are writing, what you need from this person, and what you would like as an outcome.
5. Include an email signature, I am not talking about just putting your name at the bottom of your email... Include your contact details, phone number, email, address... anything that someone may use to follow up with you. Include your company logo, picture, link to your website.. Anything that will help brand you and give you credibility
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